Website Development

Responsive, Mobile friendly Web Design

For those involved in web design, both web designers and prospective website owners, it’s extremely important to understand the revolution taking place within the Mobile Web, which is the sphere of all mobile devices accessing online websites.

Web traffic from mobile devices like smart phones and pads is exhibiting explosive growth. Fast approaching an important tipping point, at its present rate of growth, the Mobile Web is likely to exceed PCs as the dominant form of domestic web traffic in two or three years. For businesses like automotive service, entertainment, and restaurants, this may happen even sooner. Simply put, this development is too important to ignore.

With over 121 million smart phone users in the U.S., The Mobile Web represents billions of dollars in consumer spending. Mobile devices also contribute to a new category of internet knowledge, GPS data. Search engines like Google use this knowledge to direct mobile web searchers to businesses near their locations. Mobile users are not merely people who might view your website. These are people on the go, actively seeking the things your business provides. By obtaining immediate information about your business location from Google, they could be visiting your place of business in a matter of minutes.

Smart phone users browse the web on tiny 4” smart phone displays, instead of 15” laptop displays and large desktop monitors. However, most websites are not designed to function well or read well on small screens. Fortunately, new technology has recently emerged, allowing us to create new websites which adapt well to any display size. These responsive websites are “mobile friendly,” functioning extremely well on mobile devices, because their graphical structure changes and conforms to smaller screens. Text is easier to see and read, and navigation is easier and more intuitive. As a result, “responsive” web design insures a more useful and satisfying browsing experience for mobile site visitors. And just in case you’re wondering, our adaptable web designs look just as good and perform just as well on desktop monitors as they do on phone displays.