What Is Social Media Marketing?

Web-based media itself is an all encompassing term for applications and web-sites that may give fundamentally unique social activities. For example, Twitter is a social site intended to allow individuals to share short messages and media with others. Whereas; Facebook is a full blown site for networking that allows for sharing updates, pictures, joining events, online gatherings and an assortment […]

Search Engine Marketing

Search Engine Marketing (SEM) is defined as a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as […]

Why Does Your Business Need A Website?

With the rise in use of social media, often times regular websites are overlooked. When a business decides to forgo having a regular website, they are losing great opportunities. There are so many things that can be accomplished with a website, including a number of marketing strategies that will help the business to grow. 1. Around-the-Clock Accessibility Almost everything on […]