Site Optimization Meta-Tags And Consultation
Essential Optimization Code
The most basic strategy for optimizing any website involves carefully written meta-tags for the site’s home page source code. These supplemental code provisions are what we call essential optimization code, and we make this available for every client.
Specifically, meta-tags are the title, description, and list of keywords near the top of this page of code, and exist to help search engines categorize and define a website’s subject matter and purpose. Quite often, we see no meta-tags when we first examine a client’s site. There are two reasons for this. The first relates to the fact that many web designers have no knowledge about or experience with optimizing a website for search engine visibility. The second reason is disinformation. There are many voices out there, and some are not providing accurate information. With every new client, we always provide carefully written meta-tags using keywords which are important and relative to each business. We know by experience how important these are. However, we don’t always see the code we’ve supplied appear on our clients’ sites. We believe this happens for two reasons.
The first involves a client’s reaction when opening our emails and seeing line after line of html site code. So, we always try to convince new clients to put us in direct communication with their site administrator. This helps prevent these more complex aspects of our work from becoming lost in translation.
The second involves conflicting voices. Sometimes friends or a site administrator may tell our client this additional code is unnecessary, or that it isn't as good as the existing code. To this we can only respond by saying we’ve been doing this for a long time, and we have learned there is no single key to unlocking site visibility. Instead, we see internet marketing as a puzzle composed from many different pieces, which produce clear visibility when properly assembled. And well informed meta-tag optimization is an important piece in this puzzle.
Still, correctly installed meta-tags and robot.txt files are difficult to explain to most clients. In fact, most of our clients have little interest in knowing about these details. Instead, they’re more interested in ringing telephones and new customers. We understand this. So, unless we manage and host a website, we limit supplemental code provisions to meta-tags and DCS recognition code.
Comprehensive Optimization Code
When we manage and host a website, we can work extensively with site code without such complex details becoming lost in the translation between us, our client, and a web administrator. So, comprehensive optimization code is only available with Ultimate level services which include site hosting.
Comprehensive optimization involves more than supplements which are added to source code. Instead, we are examining and modifying a website’s entire architecture and adding site mapping code, supplemental DCS recognition code and robot.txt files installed in the root directory, as well as carefully written meta-tags which are placed on every page of a website, instead of the home page. When clients need new pages added to their site, or require certain site modifications, it is often necessary to rework the site code and rebuild site mapping.